Privacy Policy

Last Updated: January 2025

1. Introduction

Top10UKNewCasinos.com ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website.

2. Data Controller

Top10UKNewCasinos.com is the data controller responsible for your personal data. For any questions or concerns about how we handle your data, please contact us at privacy@top10uknewcasinos.com.

3. Information We Collect

3.1 Information You Provide

We may collect information that you voluntarily provide to us, including:

• Name and contact details when you contact us
• Email address if you subscribe to our newsletter
• Feedback, comments, or questions you submit
• Survey responses or competition entries
• Any other information you choose to provide

3.2 Information Automatically Collected

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: See our Cookie Policy section below

3.3 Information from Third Parties

We may receive information from:

• Casino operators when you click through our affiliate links
• Analytics providers like Google Analytics
• Advertising networks and partners
• Social media platforms if you interact with our content

4. How We Use Your Information

We use your personal data for the following purposes:

4.1 Website Operation and Improvement

• To provide and maintain our website services
• To improve user experience and website functionality
• To analyze website traffic and user behavior
• To troubleshoot technical issues
• To develop new features and content

4.2 Communication

• To respond to your inquiries and support requests
• To send newsletters if you've subscribed (with your consent)
• To notify you of important updates or changes
• To send promotional offers (with your consent)

4.3 Marketing and Advertising

• To display relevant advertisements
• To measure advertising effectiveness
• To personalize content and offers
• To conduct market research

4.4 Legal and Security

• To comply with legal obligations
• To prevent fraud and abuse
• To enforce our Terms and Conditions
• To protect our rights and property
• To ensure age verification compliance

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: When you've given explicit permission (e.g., newsletter subscription)
• Legitimate Interests: For website operation, analytics, and improvement
• Legal Obligation: To comply with laws and regulations
• Contract Performance: To provide services you've requested

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and analyze website performance.

6.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality (cannot be disabled)
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Advertising Cookies: Used to display relevant ads and measure campaign effectiveness
• Functional Cookies: Remember your preferences and settings

6.3 Third-Party Cookies

We use third-party services that may set cookies:

• Google Analytics for website analytics
• Advertising networks for targeted advertising
• Social media platforms for sharing functionality
• Affiliate tracking systems to monitor referrals

6.4 Managing Cookies

You can control cookies through your browser settings:

• Block all cookies (may affect website functionality)
• Delete existing cookies
• Set preferences for specific websites
• Receive notifications when cookies are set

7. How We Share Your Information

We may share your information with:

7.1 Casino Operators

When you click on affiliate links, we may share limited information (like click ID) with casino operators to track referrals. You will then be subject to their privacy policies.

7.2 Service Providers

• Web hosting providers
• Analytics services (Google Analytics)
• Email marketing platforms
• Payment processors (if applicable)
• Customer support tools

7.3 Advertising Partners

We work with advertising networks that may collect data for targeted advertising purposes.

7.4 Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights and safety.

7.5 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

8. Data Retention

We retain your personal data only as long as necessary:

• Account information: Until you request deletion or account closure
• Analytics data: Typically 26 months (Google Analytics default)
• Marketing data: Until you unsubscribe or withdraw consent
• Legal records: As required by law (typically 6-7 years)

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

9.1 Right to Access

You can request a copy of the personal data we hold about you.

9.2 Right to Rectification

You can request correction of inaccurate or incomplete data.

9.3 Right to Erasure

You can request deletion of your personal data ("right to be forgotten").

9.4 Right to Restrict Processing

You can request that we limit how we use your data.

9.5 Right to Data Portability

You can request your data in a structured, machine-readable format.

9.6 Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

9.7 Right to Withdraw Consent

You can withdraw consent at any time where processing is based on consent.

9.8 Right to Lodge a Complaint

You can complain to the Information Commissioner's Office (ICO) if you believe we've mishandled your data.

To exercise your rights, contact us at: privacy@top10uknewcasinos.com

10. Data Security

We implement appropriate security measures to protect your data:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Access controls and authentication
• Regular security audits and updates
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

11. International Data Transfers

Your data may be transferred to and processed in countries outside the UK:

• We ensure adequate safeguards are in place (e.g., Standard Contractual Clauses)
• Third-party services may be located in the US or other countries
• We comply with UK GDPR requirements for international transfers

12. Children's Privacy

Our website is not intended for children under 18:

• We do not knowingly collect data from minors
• If we discover we've collected data from a minor, we'll delete it promptly
• Parents should monitor their children's internet usage
• Gambling is illegal for anyone under 18 in the UK

13. Third-Party Websites

Our website contains links to casino operators and other third-party websites:

• We are not responsible for their privacy practices
• Each website has its own privacy policy
• We encourage you to review their policies before providing information
• Our privacy policy applies only to Top10UKNewCasinos.com

14. Marketing Communications

If you've subscribed to our newsletter or marketing emails:

• You can unsubscribe at any time using the link in emails
• We'll process unsubscribe requests within 48 hours
• You may still receive transactional emails (e.g., responses to inquiries)
• We won't sell your email address to third parties

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time:

• Changes will be posted on this page with an updated date
• Material changes will be communicated via email or prominent notice
• Continued use after changes constitutes acceptance
• We encourage you to review this policy periodically

16. Contact Us

For questions, concerns, or to exercise your rights, contact us:

17. Supervisory Authority

If you're not satisfied with our response, you can contact the UK's supervisory authority:

Your Privacy Matters: We are committed to protecting your personal data and respecting your privacy rights. If you have any questions or concerns, please don't hesitate to contact us.